Memphis Grizzlies adopt AmberFin iCR for file based sports
AmberFin iCR delivers productivity and quality in a multi format sports environment
Like many North American sports broadcasters, the Memphis Grizzlies are increasingly working in a multi-format multi-resolution world. This new world has new commercial opportunities but also new technical challenges. So, the Grizzlies teamed up with AmberFin and systems integration specialists Bridge Digital and the result, as Brett Smith, Director Broadcast Operations explains, has been major productivity and quality gains:
“Our Broadcast Service department is responsible for producing content for in-arena shows, packaging presentations for our sales & marketing group, creating TV broadcast advertising, producing features & special coverage for the Grizzlies’ regional sports telecasts and supplying all video content for our organizational websites. We were originally just looking for something to Transcode to our Avid systems but once we had the AmberFin iCR in the facility and started to learn the full capabilities of the product, it became the center of our workflow.
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